a large stone building overlooking the golf course and the sun setting to the left
Golf Management

golf management group

The JC Golf Advantage

Build your club's success by partnering with the best. Since 1971, JC Resorts has been leading the way in golf management practices in Southern California. We revel in the unique and offer a customized approach to maximizing the enjoyment and performance of each property to generate impressive results. Whether private, resort, or daily fee-focused, we can’t wait for you to join our team.

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jcgolf golfmanagement letterfromvp

A Letter Fromthe Chief Operating Officer

Thank you for your interest in JC Golf. We take great pride in our team’s hands-on approach to course management and through that, the profit we have been able to drive to our owner’s bottom line. As you go through the services below and are interested in learning more, please fill out the contact form. I look forward to personally reaching out to you and discussing how JC Golf can drive your club’s success.

Best regards, John McNair
Chief Operating Officer
JC Resorts

How We Can Help


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Over the years, we have developed, opened, renovated, expanded and upgraded existing courses to respond to market demand. The goal has always remained focused on elevating guest experience, and maximizing profitability for each one of our member golf courses. We revel in the unique and offer a customized approach to maximizing the performance while enhancing the distinctive character of each individual property. Recent case studies are available upon request. 

Strategic Planning & Operational Excellence

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JC Golf leverages in-depth knowledge of golf and hospitality to maximize profitability. Whether opening a new golf course or elevating an existing property, we rely on our systematic and proven methods for evaluating and improving the bottom line. Our team of seasoned professionals conducts an extensive evaluation of the course facilities, surrounding community, and competition, as well as the existing and prospective customer base. The results are translated into a comprehensive strategy for the course which includes detailed and measurable operating, financial, and marketing plans. We are prudent fiscal managers with a keen eye for expertly maintaining, protecting and enhancing golf course properties.


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Our successful sales revenue and management enables sales staff to maximize revenue at individual courses while tracking sales for all courses in an integrated effort. Based upon course usage patterns, sales managers utilize a dynamic model to increase play and maximize greens fees. In addition, strategies, marketing promotions, and training programs are all geared to maximize rentals, food and beverage, and merchandise sales. Proven strategies such as centralized reservations, cross-selling, tournament database and membership sales systems enable our creative team to help enhance the member experience while assisting with streamlining, tracking and increasing market exposure.


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Our investments in innovative and effective online and direct marketing technologies allow us to implement successful targeted and strategic marketing campaigns that yield strong response rates. Robust email programs, enhanced web and search engine optimization efforts and digital advertising drive more traffic to all our golf courses. Yours could be next! JC Golf’s renowned loyalty programs yield repeat visits and enhance guest loyalty. Additionally, out focus on member and guest retention, branding and cross-marketing, direct marketing, public relations, social media and other enhancements continue to drive business and brand awareness.


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We are skilled at designing and remaking underperforming aspects of the operation, in order to create viable solutions that drive revenue, establish market competitiveness and ensure guest expectations are exceeded. Our business-intensive approach is a blend of financial acumen, system technologies, and a full-scale commitment to understanding your property’s unique needs. Courses under management by JC Golf benefit from time-tested and profit-enhancing advantages.


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We empower our staff through training, development, and a consistent focus on guest satisfaction. From rigorous interview processes for managers to comprehensive personnel training programs, policies and procedures, JC Golf seeks to empower its workforce with the latest technology and best practices for a goal-oriented approach at all staffing levels.


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Whether it’s that perfectly-brewed cup of coffee or a sit-down, multi-course reception, we offer the experience, culinary talent and strategic vision to make your food and beverage operation a success. We recognize the culinary experience is an essential element to a perfect getaway. We understand that a well designed space, menu and progressive culinary talent should also extend to local clientele and drive more revenue to the bottom line. We apply the same sales-driven philosophy in our banquet and catering venues, ensuring we optimize every square foot of revenue.


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Good management companies maintain a golf course; great management companies enhance, beautify and maximize a golf course. Again and again, course owners choose to partner with JC Resorts because we improve their course conditions through a variety of proven management practices and programs. From innovative agronomic programs to pest control, habitat protection, and more, our comprehensive maintenance programs diagnose and recommend the most effective strategies for routine and crisis situations while also providing proper equipment and safety training for beautiful and thriving facilities. 

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Request a Case Study

Learn how JC Golf has rebuilt, rehabilitated and transformed underperforming golf courses into success stories.

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