
golf management group
The JC Golf Advantage
Build your club's success by partnering with the best. JC Golf is JC Resort’s exceptional golf course management company with operations on the West Coast. Since 1971, JC Resorts has been leading the way in resorts and golf management practices in Southern California. We revel in the unique and offer a customized approach to maximize the enjoyment and performance of each property to generate impressive results. Whether private, resort, or daily fee-focused, we can’t wait for you to join our team.

A Letter Fromthe Chief Operating Officer
Thank you for your interest in JC Golf. We take great pride in our team’s hands-on approach to course management and through that, the profit we have been able to drive to our owner’s bottom line. As you go through the services below and are interested in learning more, please fill out the contact form. I look forward to personally reaching out to you and discussing how JC Golf can drive your club’s success.
Best regards, John McNair
Chief Operating Officer
JC Resorts

JC Resort’sPortfolio
With our experience-first approach, we are dedicated to providing memorable experiences for our guests that directly translates to loyal patrons and repeat business even during trying times. Through careful analysis and viable solutions that drive revenue, we are able to create profit centers that benefit both our guests and ownership.

Expert Golf Management
With over 50 years of experience, JC Resorts offers a distinctive approach to golf course management rooted in local expertise, innovative technology, and a focus on guest experience. We combine our JC Players Card network, data-driven revenue strategies, and in-house marketing to drive results. Backed by sustainable agronomic practices, strong financial oversight, and hands-on leadership, we ensure efficient, transparent operations across all properties.

50 Years of Golf Excellence
With over 50 years of experience, JC Resorts takes a unique approach to golf course management. We go beyond traditional operations by combining deep local market knowledge, smart technology, and proven revenue strategies. Our goal is to create exceptional guest experiences and turn every course into a vibrant, community-loved destination.
Each property we manage is different, and we treat it that way. Our team understands the unique strengths and challenges of each course and builds customized plans to help them succeed—without losing what makes them special.
Over the years, we have developed, opened, renovated, expanded and upgraded existing courses to respond to market demand. The goal has always remained focused on elevating guest experience, and maximizing profitability for each one of our member golf courses. We revel in the unique and offer a customized approach to maximizing the performance while enhancing the distinctive character of each individual property. Recent case studies are available upon request.
JC Golf leverages in-depth knowledge of golf and hospitality to maximize profitability. Whether opening a new golf course or elevating an existing property, we rely on our systematic and proven methods for evaluating and improving the bottom line. Our team of seasoned professionals conducts an extensive evaluation of the course facilities, surrounding community, and competition, as well as the existing and prospective customer base. The results are translated into a comprehensive strategy for the course which includes detailed and measurable operating, financial, and marketing plans. We are prudent fiscal managers with a keen eye for expertly maintaining, protecting and enhancing golf course properties.
Our successful sales revenue and management enables sales staff to maximize revenue at individual courses while tracking sales for all courses in an integrated effort. Based upon course usage patterns, sales managers utilize a dynamic model to increase play and maximize greens fees. In addition, strategies, marketing promotions, and training programs are all geared to maximize rentals, food and beverage, and merchandise sales. Proven strategies such as centralized reservations, cross-selling, tournament database and membership sales systems enable our creative team to help enhance the member experience while assisting with streamlining, tracking and increasing market exposure.
Our investments in innovative and effective online and direct marketing technologies allow us to implement successful targeted and strategic marketing campaigns that yield strong response rates. Robust email programs, enhanced web and search engine optimization efforts and digital advertising drive more traffic to all our golf courses. Yours could be next! JC Golf’s renowned loyalty programs yield repeat visits and enhance guest loyalty. Additionally, out focus on member and guest retention, branding and cross-marketing, direct marketing, public relations, social media and other enhancements continue to drive business and brand awareness.
We are skilled at designing and remaking underperforming aspects of the operation, in order to create viable solutions that drive revenue, establish market competitiveness and ensure guest expectations are exceeded. Our business-intensive approach is a blend of financial acumen, system technologies, and a full-scale commitment to understanding your property’s unique needs. Courses under management by JC Golf benefit from time-tested and profit-enhancing advantages.
We empower our staff through training, development, and a consistent focus on guest satisfaction. From rigorous interview processes for managers to comprehensive personnel training programs, policies and procedures, JC Golf seeks to empower its workforce with the latest technology and best practices for a goal-oriented approach at all staffing levels.
Whether it’s that perfectly-brewed cup of coffee or a sit-down, multi-course reception, we offer the experience, culinary talent and strategic vision to make your food and beverage operation a success. We recognize the culinary experience is an essential element to a perfect getaway. We understand that a well designed space, menu and progressive culinary talent should also extend to local clientele and drive more revenue to the bottom line. We apply the same sales-driven philosophy in our banquet and catering venues, ensuring we optimize every square foot of revenue.
Good management companies maintain a golf course; great management companies enhance, beautify and maximize a golf course. Again and again, course owners choose to partner with JC Resorts because we improve their course conditions through a variety of proven management practices and programs. From innovative agronomic programs to pest control, habitat protection, and more, our comprehensive maintenance programs diagnose and recommend the most effective strategies for routine and crisis situations while also providing proper equipment and safety training for beautiful and thriving facilities.

Request a Case Study
Learn how JC Golf has rebuilt, rehabilitated and transformed underperforming golf courses into success stories.
Golf Management Services
We set ourselves apart by maintaining an unmatched level of involvement with every property and stakeholder, and bringing a different level of excellence and execution to the industry.