The JC Golf customer experience is well known in San Diego, where the golf course operator has its primary roots. Now that reputation of creating memorable guest experiences moves to the desert as the Cathedral Canyon Golf Club in Cathedral City is now part of the JC Golf family.

Designed in the 1970s by David Rainville and Hall of Famer Billy Casper, Cathedral Canyon is a 6,672, par-72 course set among the backdrop of the breathtaking San Jacinto Mountains. But it’s not your typical desert track, as the course is lined with Eucalyptus trees and 16 lakes.

Director of golf Garrett Dagg described Cathedral Canyon as a course that emphasizes solid tee shots.

“It’s a medium-length course with a lot of water hazards, so if you hit your tee shots well you are setting yourself up for a better round,” he said.

JC Golf took over operations of the semi-private course in January and the staff has worked diligently to improve course conditions. Members and daily-fee players are already taking notice.

“Members have been telling us they can’t believe how much the course has improved in this short amount of time,” said Dagg, who came over from Encinitas Ranch.

JC Golf continues to expand its Southern California footprint, as Cathedral Canyon is the third property in the last six months that has been added to its portfolio. JC Golf recently assumed golf operations at the Welk Resort in Escondido and added Woods Valley in Valley Center late last year. JC Golf now operates 11 golf facilities, including eight in San Diego, Temecula Creek Inn and 12 Shores at Ute Lake in New Mexico.

Cathedral Canyon, a Welk Resorts facility, was originally built as a 27-hole private club and had 400 members in its heyday. But the course fell on hard times during the most recent recession and eventually eliminated nine holes and opened up play to the public.

“As years went on the golf course got worse, so when (JC Golf) came in we were dealing with a product that had been neglected,” Dagg said.

Bob Dobek, JC Golf’s director of golf maintenance, and his team got to work improving all aspects of the course, including upgrading the driving range with new equipment. Dagg said more improvements are coming, including overseeding in October.

“Just wait until this time next year,” he said. “It’s going to be even better than it is now. Everyone is so excited.”

Cathedral Canyon now has 125 members and continues to grow in popularity. It has monthly and yearly memberships available.

JC Players Card members are now eligible for discounted rates. Visit www.jcgolf.com to learn more

Marc Figueroa is a freelance writer who has been covering golf in San Diego for more than 20 years.